The New Rules of Marketing and PR details how to leverage today’s newest technologies to reach your buyers

 Is your business’ marketing plan stuck in the past? Are you tired of watching competitors connect with your target audience in new and exciting ways?

Traditional mass media marketing is dying a slow and painful death. The New Rules of Marketing and PR tells you how to take your marketing strategy into the 21^st century. From using new techniques like podcasting to simply increasing your online presence in the search engines, The New Rules of Marketing and PR will help you connect with your customers effectively and cost-efficiently.

If all this new technology scares you, don’t worry. The New Rules of Marketing and PR takes things one step at a time. The early chapters provide an overview of online marketing tools, discussing what they are, how they work, and what they can do for you. Once you understand this basic information, the book gets down to brass tacks- - how to use these platforms in a profitable way.

But to think that The New Rules of Marketing and PR is just a hodgepodge of cool, techy tools is a mistake. Author David Meerman Scott understands the key to success in online marketing is a well-planned strategy. So, The New Rules of Marketing and PR helps you not only understand how to use these new marketing tools, but also the best way to use them in conjunction with an entire marketing campaign.

Simply put, it’s time to really start building an online presence. And no, your static website isn’t enough. Connect with customers, and build profitable relationships with the help of The New Rules of Marketing and PR today!

Twitter Power provides useful tips for increasing brand awareness, maintaining a positive brand reputation, and creating a robust online presence via Twitter

 What do Apple, JetBlue, Whole Foods, GM, and Zappos all have in common? They’ve all successfully used Twitter to connect with and engage their target audience in a new and exciting way.

But you don’t have to be a big name brand to leverage Twitter for your needs. Everybody from solo entrepreneurs to corporate CEOs can benefit from getting in the conversation on Twitter.

And that’s what Twitter Power: How to Dominate Your Market One Tweet at a Time teaches you how to do. Achieving Twitter success requires more than signing up for an account and Tweeting occasionally. It requires a well-planned strategy that fits within your current marketing campaign.

With Twitter Power, you’ll learn how to:

• Increase brand awareness
• Generate valuable consumer feedback
• Improve customer service
• Monitor and control brand reputation

 Twitter Power does more than speak in vague generalities. It includes detailed case studies that show you proven methods companies have used on Twitter to further their brand. Furthermore, it tells you how you can use these patterns of success in your own marketing campaign.

Are you ready to jump in the conversation? I know you’re ready to get the instant business benefits Twitter can deliver. Take the guesswork out of social media marketing. Buy Twitter Power today!

Learn the tricks of building AdWords campaigns that generate high ROI

 The face of advertising has changed, and if your business isn’t adapting, you’ll be left in the dust. Print advertising is going by the wayside while online advertising is helping companies connect with their target audience quickly and affordably.

With the Ultimate Guide to Google AdWords, you’ll learn how to create and manage every step of your AdWords campaign. From selecting the right keywords to placing effective bids, you’ll be running an online advertising campaign that achieves a higher ROI than traditional print marketing.

You’ll benefit from learning how to…

·         Create a new AdWords campaign

·         Identify keywords that attract highly targeted visitors

·         Write compelling ad copy that makes people click

·         Get low keyword prices to maximize your ROI

·         Master search engine optimization techniques

·         Convert your visitors into loyal customers

You don’t have to spend a lot on your AdWords campaign to make a lot. But if you don’t know what you’re doing, you can certainly lose a lot of money in no time at all. Take the guesswork out of online advertising with Ultimate Guide to Google AdWords.

With today’s economy, finding cost effective ways to promote your business is more important than ever before. Get your product in front of a targeted audience today with the Ultimate Guide to Google AdWords.

 So, you’ve got a good amount of traffic coming to your site. Now what? You need to convert it. After all, what does it matter if thousands of visitors come to your website if none of them become customers?

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversion offers an array of proven tips for converting your website visitors into paying customers. This comprehensive guide offers easy-to-understand step by step tips for boosting your bottom line. The result? Your website won’t just attract new visitors; it’ll keep them around and turn them into loyal, paying customers.

Landing Page Optimization will teach you how to:

• Eliminate distractions from your landing pages
• Analyze the economic value of each facet on your pages
• Gain insight on consumer decision-making to make results-driven pages
• Test your landing pages for conversion rates
• Fine tune your landing pages to constantly improve their conversion rates
• Create landing page designs that enhance your brand while increasing your bottom line

 But Landing Page Optimization isn’t just a bunch of unfounded hype and talk. Instead, this guide offers detailed case studies and proven strategies that you can implement today.

Stop watching your website traffic bounce away. Boost your conversion rate today with Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversion!

Search Engine Optimization: An Hour a Day offers practical techniques for creating a search engine presence

 If you’ve been scared to jump into the world of search engine optimization, you can put your fear to bed. No longer will you have to spend hours trying to learn about this seemingly difficult concept. And no longer will you have to pay a company thousands of dollars each month to handle your SEO.

Search Engine Optimization: An Hour a Day makes creating and managing an SEO campaign fast and easy. Building a search engine presence doesn’t have to consume every minute of your day. Follow these experienced SEOs as they offer easy-to-follow tips that will take your website from obscurity to the top of the major search engines.

If you’re looking for hypothesizing and unproven techniques, look elsewhere. Search Engine Optimization: An Hour a Day focuses only on time-tested techniques that will get your website seen by highly targeted searchers in the final stages of the buying cycle.

In this comprehensive guide, you’ll learn how to:

·         Create realistic SEO goals

·         Implement your online campaigns with your current marketing strategy

·         Lay the foundation for an SEO campaign

·         Research and target the right keywords

·         Build quality inbound links to your website

·         Track and tweak your SEO campaign

 Every day, millions of people use search engines to find your services and products. Aren’t you ready to get your share of the market? Buy Search Engine Optimization: An Hour a Day today!

 When it comes to internet marketing, the buzz phrase of the moment is “social media marketing.” Companies of all sizes and from all industries are using social media outlets to connect with customers, increase brand awareness, and boost their bottom line.

But starting a social media marketing campaign can be overwhelming. After all, where do you start? Do you just create accounts on random social networks? What about blogging? Or YouTube?

Thankfully, Social Media Marketing: An Hour a Day takes the guesswork out of creating a profitable social media campaign. From the basics of understanding social media to the daily maintenance and tracking of your campaign, this detailed guide covers it all. No complex jargon. No gimmicks. Just clear, easy-to-understand strategies that you can put to work for your business.

In just an hour a day, your business can:

• Become genuine participants in the social media community
• Engage in conversations with your targeted audience
• Turn the conversation into customer consideration
• Leverage an array of social media tools (blogs, podcasts, video sharing, popular social networks)

 Just as important, Social Media Marketing: An Hour a Day teaches you how to seamlessly implement a social media campaign into your current marketing platform. And with real world case studies, you’ll learn from the successes and mistakes of others.

Get in the conversation. Read Social Media Marketing: An Hour a Day today!